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Find and Reclaim the Links
Pointing to Your Old About.com Guide Site
by Eric Ward Many of you know me from my LinkMensch column over at ClickZ. I spend most of my daily life involved in linking related activities. Here's a small bit of linking advice that can help you build a new network of links to your new site. The search engines are slow to purge old URLs. This means they still have all the references to the sites that were linking to your old About.com guide URL. You can find the sites that linked to your old About.com guide URL and seek new links to your new guide, thus shortening the time it will take to rebuild your readers. You can do this by using the individual search engines or by using a free tool like http://www.linkpopularity.com Here's a three-pronged approach to finding your old inbound links. First use a search engine like Google,
enter the full name of your previous Guide Site, and look at the results.
Those results will likely contain sites that linked to your old site.
Save the results to your hardrive or bookmark the results page. You
can then visit each of these sites and send them a short Email message
Second, go to the free tool http://www.linkpopularity.com enter your old About.com guide URL, and the results will only contain sites that linked to your old site. This is a fast way to begin the process of rebuilding a network of links to your site. It can seem daunting to perform linking activities, so just contact a few every day to let them know your new URL. Note that you can also check for links to any internal sections of your old About.com guide, if you happen to remember the exact URL for them. Third, since your new site is not part
of a larger network, you may be able to more easily get links to it at
the major directories like Netscape Open
Directory (free),
LookSmart,
and Yahoo! who previously often ignored
About.com guides asking for links. Remember that Netscape Open Directory
often gives multiple links
You also have to rebuild your own set of outbound
links to resources from your old Net Links section. It might seem tempting
to use one of the third party link management tools for managing your outbound
links, especially since you have to do all of it on your own. I strongly
suggest you DO NOT do this. These third
Lastly, many of you published newsletters,
which you no longer have access to the subscriber list for. You can
keep publishing your newsletter through a service like Yahoo
Groups, but if there's no way to get access to your old About.com subscriber
list you'll have to rebuild that one at a time. You might want to take
I hope this has been of some help to you. Eric Ward < back
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